If Carlsberg did Christmas trees they would probably give you free beer and  to some  lucky Londoners this  Friday 4th  December that’s exactly what they are doing!

Carlsberg is kicking off this year’s festive fun with a 27ft real fir Christmas tree complete with beer-dispensing pump on London’s iconic Southbank.

The Carlsberg Christmas creation will be fitted with candle-lit beer bottles, digital festoon lighting and a large beer hop at the top of the tree – all to wish Londoners a very hoppy Christmas… see what I did there? hoppy?

The first 100 visitors to the tree will also receive a limited edition, hand-blown bespoke glass Carlsberg ‘beerble’, fit to consume the perfect sample of Carlsberg.

The festive fun isn’t just limited to London, with beer-lovers able to win a host of prizes through Carlsberg’s social channels during the event, including a year’s supply of Carlsberg.

For more info on the tree and goings on be sure to follow  @CarlsbergUK on Friday for live news from the tree and information on how to win.