LONDON, ENGLAND – SEPTEMBER 24: Atmosphere at the celebrations of the 350th anniversary of the first Kronembourg brewery at Le Cafe Du Marche on September 24, 2014 in London, England. To mark 350 years of supreme taste and quality, the streets of Farringdon were transformed into a traditional Alsace village, from where the fragrant Strisselspalt hops used in Kronenbourg 1664 are still harvested. (Photo by Tim P. Whitby/Getty Images for Kronenbourg)