Its one of those tricky things often lampooned in tv and film but quite true, us men for the most part while well intentioned really haven’t got a clue what to look for when buying lingerie for our loved ones.

First off the bat  size,  I mean what size actually is she? we cant walk into a store holding up our hands saying ” this big”  you actually need to know!  then there’s style yes you might want to go for the sexy looking red and black silk number but will she actually wear or want it?

but fear not women’s  lingerie retailer Boux Avenue have put together a guide to help you through this tricky purchase and hopefully get something she will love and appreciate

Boux Aveune’s Lingerie Buying Guide for Men