If the shelves groaning with skin care products aimed at men are anything to go by it would appear that today’s modern man is finally less inhibited than his forefathers when it comes to looking after his skin.  I have to say it’s about time too!  When you consider that the average chap scrapes the hair and skin from his face 2-3 times a week it’s no wonder that the majority have suffered from skin irritation caused by shaving at some point or another.

Now, I’m sure I speak for a lot of men out there when I admit that I like gadgets.  In the bathroom I have not only a Sonicare toothbrush but a Waterpik water jet and I may well have to splash out on the latest gizmo, a Clarisonic Skin Cleaning System.

Now, if you think that sounds like the toothbrush it’s probably because it was developed by the inventor of the Sonicare toothbrush and uses a similar sonic micro-massage technology.  Just like the toothbrush, you simply apply a cleanser or balm to the skin care brush, and switch on. The brush head oscillates at a sonic frequency of more than 300 movements per second (faster than the eye can see) and works with the skin’s natural elasticity to clean the face, neck and body by gently massaging dirt and impurities from the surface and deep within the pores.

Best of all you can do the whole process in just 60 seconds!  Yes, in one minute you can fully massage and cleanse your face.  There’s a nifty little electronic timer which lets you know when to clean the next area of the face and you can even change gears, moving through multiple different speed and duration settings.  As it is waterproof, it can be used in the shower and there is a Plus model which comes with a second replaceable head which specifically targets the body, perfect for tackling sweat and trapped dirt after a sports game or workout.

Now, you’re probably asking, “Where can I get one of these beauties?”  Well, you can order direct from www.clarisonic.com and get free  shipping or if you are in London you could wait until Monday and head over to Knightsbridge where a special edition Clarisonic with a Charcoal Grey power handle is being launched exclusively in Harrods to coincide with the opening its new Gentleman’s Lounge.

Yes, from Monday 18 October Harrods will have a dedicated department which is testament to the rise of the modern day male groomer.  The Harrods Gentlemen’s Lounge will allow men to escape from the rigours of shopping and enjoy reviving treatments, watch films, log on to computers or even have a refreshing snifter!  Of course you will also be able to find out about the latest fragrances; skincare and grooming products but admit it, who doesn’t fancy the idea of having a cheeky wee dram while the other half is shopping till she drops?